Generating video with just your URL: A preview

For many businesses, video is the single most challenging part of advertising.

A single video ad can cost hundreds or thousands of dollars to produce, with no guarantee it will perform. But cost is only part of the problem. Effective advertising requires creative variety: testing multiple concepts, formats, and messages to find what actually works.

At scale, that quickly becomes a volume problem. Axon clients spending around $1M per month often upload ~150 new assets monthly, while larger advertisers can be testing thousands. Producing that level of creative volume consistently is difficult for any team.

As a result, creative production becomes a bottleneck. More than just a cost issue, it becomes a structural constraint on growth.

We hear this consistently from advertisers across sizes and verticals. And it’s one of the areas where we’ve focused heavily on moving quickly: building systems that reduce the burden of video production, while increasing both quality and output.

Every business is ultimately trying to solve the same problem: how to produce high-quality, high-performing creative at scale.

From interactives to video

A few weeks ago, we launched a fully automated pipeline that generates interactive ads for web advertisers. Results were strong and remain highly encouraging.

But that was only step one. We’re now beginning to automate video creation for our clients.

This is an ambitious task. Not just from a technical standpoint, but because of what’s at stake.

When brands use our systems to generate creatives, they’re trusting us with how they show up to their customers. Their voice, their products, their reputation.

Getting this right means more than producing something that “works.” It means consistently reflecting the brand accurately and at a high standard.

There are many things that must be done right in this process:

• Videos must be engaging and cohesive
• Product depictions, branding, messaging, and promotions must be accurate
• Editing must be high quality – including elements like captions and music
• Videos should exceed 30 seconds to take full advantage of Axon’s full-attention environment

The goal is not just to generate more assets. It’s to build a process that consistently creates high-performing videos that marketers would be proud to show their customers.

We’ve begun rolling this out, and early results are promising. Here are a few examples:

Join early access

We’re now expanding into the early stages of broader rollout. Advertisers who are interested in AI-generated video creatives can sign up here. We’ll generate ads for you free of charge and follow up.

What comes next

Throughout early access, we’ll continue to improve the quality, variety, and coverage of the ads we generate.

Over time, our goal is to implement a model similar to interactives:

• Newly onboarding advertisers will receive generated videos as part of their setup
• Active advertisers can opt in to receive videos on a scheduled, ongoing basis

We anticipate a broader rollout of automated video generation for web advertisers in early Q2.

The principle

We’re driven to build a platform that brands of all shapes and sizes can use to grow their business. The cost of producing high-performing creative shouldn't determine who can compete.

Interactives were the first step toward that vision. Now, automated video generation is bringing us meaningfully closer.